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Wear Now. Love Forever.

Welcome to Issy London, the contemporary womenswear brand that’s doing faux fur differently.

Our founder, Shani, has supplied some of the biggest high street names for over 20 years and, in 2021, she redirected her expertise to create her own premium collection with a conscience.

Issy London, named after Shani's eco-passionate daughter, delivers a luxury edit of seasonless faux fur outerwear with a sustainable twist; each timeless style is made from recycled materials. We design coats to be worn now, loved forever.


“Issy, my daughter, has always been so passionate about the environment, climate change and ‘doing the right thing’, so it felt right to name the brand after her. Issy is the future, and I’m so proud to launch an inspiring, innovative collection with a conscience."

- Shani, Issy London Founder      


Made With Heart

Here at Issy London, we’re dedicated to doing all that we can to ensure our designs are planet kind and purse friendly.

Each piece has been expertly crafted to be lived in and loved, season after season, with plush, premium sustainable finishes and effortless silhouettes that can be dressed up or styled down to suit your diary. And it doesn’t stop there...

A Stylish Second Life

Not only is our luxe faux fur sumptuously soft and irresistibility cosy, it’s eco-conscious too.

Our small but sweet collection is crafted using recycled fibres that began their journey as plastic bottles… dangerous waste that might’ve gone to landfill or polluted our oceans.

By using recycled materials, we’re lowering the demand for new petroleum extraction, reducing our overall carbon footprint and considering our climate.

While we might not be perfect, we’re only at the start of our story. And every day we’re one step closer to being more sustainable.

We hope you adore the collection and enjoy Issy London for years to come…


Shani is an institution to this industry, and has always been a pleasure to work with. You've created something really special with Issy London. The fur itself is beautiful, and these styles are truly timeless, all very wearable whatever the occassion. Huge congratulations to you and your the team.

Jenny Garcia
Former Head of Buying at Topshop

Use coupon code WELCOME10 for 10% off your first order.

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