Our story

Wear now. Love forever.

Welcome to Issy London, the contemporary womenswear brand that’s doing faux fur differently.

Founded in early 2021, Issy London was created with the aim to design luxury outerwear for the fun-loving, future-conscious woman. After 20 years supplying some of the high street’s biggest names, our founder felt that it was time to create an exciting, innovative new brand; a seasonless, stylish womenswear collection with sustainability at its core…

 

“Issy, my daughter, has always been so passionate about the environment, climate change and ‘doing the right thing’, so it felt right to name the brand after her. Issy is the future, and I’m so proud to launch an inspiring, innovative collection with a conscience."

- Shani, Issy London Founder                         

   
                  
Made with heart
Here at Issy London, we’re dedicated to doing all that we can to ensure our designs are planet kind and purse friendly. Each piece has been expertly crafted to be lived in and loved, season after season, with plush, premium sustainable finishes and effortless silhouettes that can be dressed up or styled down to suit your diary. And it doesn’t stop there...
      
A stylish second life
Not only is our luxe faux fur sumptuously soft and irresistibility cosy, it’s eco-conscious too. Our small but sweet collection is crafted using recycled polyester fibres that began their journey as plastic bottles… dangerous waste that might’ve gone to landfill or polluted our oceans.
By using recycled polyester, we’re lowering the demand for new petroleum extraction, reducing our overall carbon footprint and considering our climate. While we might not be perfect, we’re only at the start of our story. And every day we’re one step closer to being 100% sustainable.
 
We hope you adore the collection and enjoy Issy London for years to come…